• New Pet Food Label Changes Will Make Reading Nutrition Facts Easier Than Ever

    8 days ago - By iHeart Dogs

    A task force convened by the Pet Food Institute has been working for more than two years on a comprehensive project to improve the current pet food labeling system.
    They were inspired by 2013 consumer research conducted by Mars Petcare showing that pet owners find several sections of the current label confusing - and ignore other sections alltogether.
    The PFI task force is divided into four sub-groups, one for each of the areas identified by Mars research and chosen by the Association of American Feed Officials for improvement: the nutritional adequacy statement, guaranteed analysis...
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