• Download the Full February 2019 Issue PDF

    2 years ago - By Whole Dog Journal

    By the 2010s, the marketing of pet foods had completely transformed from “We're veterinarians (alternately, professional breeders of show dogs); trust us to know what's good for your dog!” to “Doesn't this look and sound oh-so delicious and healthy?”
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  • How Marketing Trends Drive Changes in Dog Food Labeling

    2 years ago - By Whole Dog Journal

    I honestly don't think that we've earned either distinction. In my view, it's the pet-food company marketing departments that are largely responsible for many beneficial and deleterious developments in the pet food industry in the past 20 years. Marketing claims have run completely amok! And in some cases, their success has been detrimental to our dogs. But let's trace the history of this thing. There are some good lessons to be learned here if you want to feed your dog products that will promote rather than impair his health.
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  • Whole Dog Journal's 2019 Approved Dry Dog Food List

    2 years ago - By Whole Dog Journal

    The dry dog foods included in the 2019 list appear alphabetically by best-known name. In some cases this is the name of the company that makes the food; in others, it's the name of the food line. We have split some lines made by the same manufacturer into separate rows to better distinguish prices, of varieties, etc.
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